News from KRUG

New COY collection by Chicks on Chic

New COY collection by Chicks on Chic

CHICKS ON CHIC PRESENTS NEW COLLECTION “COY

The Coy collection by Emina Štrkljević is the continuation and evolution of the recognizable Chicks on Chick brand style. The designer, who is well known for her careful selection of materials of interesting textures, this time expresses herself in poplin cotton, a particularly thick and shiny cotton material, which provides a light and airy feel on your skin, as well as in silk and satin. The collection is envisaged as a distinctly feminine interplay of colours and materials.

COY collection by Chicks on Chic and designer Emina Štrkljević

The designer transforms poplin into elegant dresses and uses silk and satin, usually associated with the production of very elegant models, in an extremely original manner, making shirts with cotton renders, which are wearable in all occasions. With trousers, which look like jeans, but are not, and similar items of clothing that question and play with the use of the above mentioned materials that usually symbolise elegance but are in this case devoid of any pretension and excess, the designer underlines the personality of women wearing her clothes.

COY collection by Chicks on Chic and designer Emina Štrkljević

The prevailing colours are purple, ochre, lilac, navy and white, used by the designer to provide an ethereal feel to the clothes.

This campaign, which is directed towards women advocating new and bold elegance and which brings a luxurious touch of Japan to all of us, was presented by the models Sara Bašković and Marija Kovač. Ivana Petković Kraljević was responsible for makeup.

The Coy campaign was recorded through the camera of Martina Bilan, that is, Dunja Ignis, in her own, well known and recognizable style.

COY collection by Chicks on Chic and designer Emina Štrkljević

The collection can be seen and the pieces bought in the Designer Store Krug in Split, Nepotova 1, or online at KRUG STORE.

COY collection by Chicks on Chic and designer Emina Štrkljević

 

COY collection by Chicks on Chic and designer Emina Štrkljević COY collection by Chicks on Chic and designer Emina Štrkljević
COY collection by Chicks on Chic and designer Emina Štrkljević COY collection by Chicks on Chic and designer Emina Štrkljević
COY collection by Chicks on Chic and designer Emina Štrkljević

COY collection by Chicks on Chic and designer Emina Štrkljević

  

XOXO,

Anne Cathrine Lind Ceni

Online Marketing

 

The Tempted collection

The Tempted collection

The new Chicks on Chic collection takes us all the way back to the 80s but still maintains us in the modern fashion world of the 20th century, which serves as the basis on which the designer Emina Štrkljević built her new "Tempted" collection.

The Tempted collection by Chicks on Chic The Tempted collection by Chicks on Chic

 

BRAVER, BOLDER AND MORE RELAXED

The designer takes us to the time when everything was more relaxed and the outfits were more brave. For this season Chicks on Chic boldly suggests colors, and lots of them! For the spring / summer 2017 Chicks on Chic suggests a flamboyant orange color combined with black, turquoise, purple and yellow in combination with white. Elegant dresses, "pajamas" shirts, culottes pants, jumpsuits and mantil dresses called "mantillas" inspired by the classical topcoat. The stunningly beautiful pieces are made of lightweight materials such as silk, light twill cotton fabric and viscose satin. The designer Emina Štrkljević opposed shiny and matte fabrics to achieve the wanted contrast and that special dose of dramatics.

The Tempted collection by Chicks on Chic 

The Tempted collection by Chicks on Chic 

AN UNUSUAL FASHION STORY 

The campaign was shot by Alma Štrkljević in Split 3, Trstenik, in the architectural environment designed by Dinko Kovačić. With this campaign Alma wanted to give an honor to one of the most important urban-architectural projects in Split. 

Alma said:“ I wanted to make an unusual fashion story in which I confronted fashion and architecture, colors and concrete, softness and strength. With these new projects, architects and city planners wanted to restore the neighbour's closeness and create a settlement that will encourage people to socialize so Danea Jonjić and Marija Kovač hung out on the streets and embodied the Chicks on Chic girl, who is just seemingly gentle but who is not afraid to stand out from the crowd.“

The Tempted collection by Chicks on Chic

The Tempted collection by Chicks on Chic

 

"TEMPTED" WILL ARRIVE SHORTLY IN STORE

The pieces from the "Tempted" collection by Chicks on Chic will be in store shortly. As sustainability means a lot to us, you'll also be seeing it in this collection. The fabrics are carefully chosen, hand made by the talented Emina Štrkljević and made on the basis of slow fashion. We might only have 1 piece on stock but as soon as that piece gets sold Emina will create the next one. We just don't want anything to go to waist and that's why we practise like we do. 

The Tempted collection by Chicks on Chic

The Tempted collection by Chicks on Chic

 

Photo: Alma Štrkljević
Clothes: Chicks on Chic
Styling: Emina Štrkljević
Stylist assistant: Marin Filipović
Make-up: Ivana Filipović
Models: Danea Jonjić, Marija Kovač
Jewelry: Little Wonder
The Tempted collection by Chicks on Chic

 

We are expanding online

We are expanding online

KRUG has over the past few years been able to establish a real solid store in the heart of Split, Croatia. The 4 designers standing behind Designer Store KRUG are either family or very close friends. They design sustainable fashion with a high focus on fair trade and slow fashion. They also use natural materials where ever they can. It is extremely important to them that they can deliver quality pieces to you and at the same time not doing any more harm to the environment than it has already been exposed to.

We care for the environment and slow fashion is one of our contributions to a more sustainable fashion industry. Do you want to know more about the effect of fast fashion?

The designers solely create limited editions so that they only manufacture to the current demand on the market. They design and manufacture everything by themselves in Split but if they need some extra help they pay their workers well according to the Croatian law.

They had a talk a few years back, decided to get together, not just as friends but also as business partners, since each one of them were bringing something interesting to the table. They decided to open a store with their individual brands, Little Wonder, Chicks on Chic and Dott., but under the common brand name KRUG and how creative this was! The meaning of the word "krug" is circle, the interpretation of it being friends coming together, working together and creating something as a team. Read more about the individual designer.

They have had lots of positive promotion in Croatia but also abroad. Their work can be found at all important fashion events and exhibitions in Croatia, such as Dan D, Zona 45, Artomat and Velesajamkulture. The brand Little Wonder has been featured on the cover of Croatian Grazia and Diva magazines and on the pages of British Vogue, Croatian Elle and Australian Women's Health.

It is now time for a new chapter and exciting opportunities for KRUG and the 4 designers standing behind the brand.

They teamed up with me (Anne Cathrine Lind Ceni, you will hear a lot more from me if you decide to stay tuned), and we have been working on the online store of KRUG for quiet a while now, finally ready to introduce the online store featuring all 4 designers under the same brand name KRUG. I will deliver all content for this platform, while the very talented designers will deliver what they are best at; their wonderful sustainable collections, whether it being jewellery or clothes.

Dott. and Little Wonder spring/summer 2017

Little Wonder spring/summer 2017

I am so proud to say that I work with these ladies and I am sure that they will keep being as successful as they are now, if not even more.

We hope that you will welcome us into your world and let us share not only our collections with you but also our take on the sustainable fashion world, new trends from the fashion scene and news, that being both in our retail world and our online world.

Thank you!

 

Connect with us on social media #krugstore

 

XOXO

Anne Cathrine Lind Ceni

Online marketing