International Women's Day - Empowering women - Equality & human rights


80% of garment workers are WOMEN - Do you know who made your clothes?

The 4 designers behind KRUG are all women and very proud to be so. We empower women and fight the battle for equality and basic human rights for everyone, whether that being women, men, black or white, homosexual, transexual or heterosexual. All human beings are entitled to the same basic rights. 

March for women's rights - International women's Day


On the 08th of March women all over the world celebrate the social, economic, cultural and political achievements of women. The day also marks a call to action for improving the inequality between men and women that are still there. The day stands for all of us as a reminder of never giving up the battle.   
"The story of women's struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights," says world-renowned feminist, journalist and social and political activist Gloria Steinem. With these words, we can say that International Women's Day is about unity, celebration, reflection, advocacy and action – which of course will look different on a global level from country to country and locally. No matter where you come from one thing is for sure, International Women's Day has been taken place for well over a century - and continues to grow in strength.
International Women’s Day is important because the battle has not yet been won. In some countries, we see more equality than in others, which is also understandable since we grow in different pace, but there is still globally some way to go and we must stand together as a unit to someday reach our goal. The International Women’s Day is a reminder for us that we have to celebrate the accomplishments but also a day to reflect and take action on the remaining issues.  

International Women's Day - fighting the battle for equal rights for all human beings


It all began many years ago in the well-known and popular city New York. Debate and unrest was occurring amongst women after years of feeling suppressed and the obvious inequality. So, in 1908, 15.000 women marched through the streets of New York City with a clear message and demands for the future. They wanted shorter hours, better pay and voting rights.
There have been different dates since 1908, where the International Women’s Day has been celebrated but then in 1913 the International Women’s Day was transferred to the 08th of March and this day has remained the global date for International Women’s Day ever since.

International women's Day - 80% of all garment workers are women


One might think that all the battles have been won and we have achieved total equality. Unfortunately, this is not quite the case. The fact is that women all around the world are still not paid equally to that of men, are still not present in equal numbers in business or politics, and on a global view women’s education, health and the violence against them is worse than that of men. However, we should not look at it as a half empty glass but as a half full glass. Women have paved the way since 1908 and achieved goals no one thought possible back when it all started. Today we have female astronauts, prime ministers, school girls are welcome into university, women can work and have a family at the same time and women do have real choices today.
We must beat the obstacles on our way to equality and believe that we can do it. We at KRUG believe very strongly in equal rights for both men and women and we also demand these rights. We are powerful women with families and a career. With the right balance and teamwork, we make it work with own business, cooking, bringing/picking up children etc. We also think that it gives your relationship so much more depth when you can exchange the daily findings and experiences with each other.

On the 08th of March women all over the world celebrate the social, economic, cultural and political achievements of women.



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Anne Cathrine Lind Ceni

Online Marketing

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