KRUG is not just another brand who want's to get ahead in the fashion industry. We have a story, a message, and a clear purpose with our brand. We want to be seen, to be heard, in order to tell our story, and what we believe in, which is a better world.
We support fair trade fashion, we practise sustainability and slow fashion for a more sustainable fashion industry and we use at least 90% natural materials.
Yes, it sounds very naive to think that we can change the world into a better place, but we can most certainly give it our best, and contribute where we can. Find out how KRUG contributes to a more sustainable fashion industry and maybe you would also like to know how KRUG was founded in the first place.
We would like to introduce you to the people behind KRUG.
Meet Emina, Margita & Chicks on Chic
Designers Emina Štrkljević and Margita Videtić stand behind the brand Chicks on Chic. The brand was founded in 2011 and at that time the designers undertook the redesign of vintage clothing, while today they create their own clothes, handmade bags and rucksacks made of leather and textile. All pieces are made in small batches, out of natural materials, and they have been inspired by vintage clothes and designs with a huge emphasis on details, which in themselves provide you with that particular Chicks on Chic feeling. The nuances change the perception.
Meet Katarina & Dott.
The brand Dott. is like a precious baby to the fashion and costume designer Katarina Bilan. Dott. was founded in 2011 and its main characteristic are small collections comprised of eight to ten pieces of clothing, which are always interesting and compelling in cut. From the very beginning, when colours and patterns such as stripes and little dots prevailed in Katarina’s work, through the latest collections, which are mostly monochromatic, the brand has kept its distinctive dose of playfulness and femininity. Her work can be found at all important fashion events and exhibitions in Croatia, such as Dan D, Zona 45, Artomat, Velesajamkulture, and she has also realised several collaborations in the field of fashion and costume design.
Meet Selma & Little Wonder
Little Wonder is a brand well known for its statement necklaces, bracelets and earrings, all made of natural materials such as linen, cotton, leather, industrial metals, semiprecious stones and other seemingly incompatible additions. This eclectic mixture of different materials and patterns is what characterises Little Wonder jewellery, which includes a range of different collections such as leather necklaces Wild Child, Dreamcatcher necklaces, Pearlfall necklaces and many others. Every piece of Little Wonder jewellery is handmade with love and great precision. The main philosophy behind the brand is a powerful impression and quality. LW jewellery is made for confident women who are not afraid to flirt with different styles but often opt for basic combinations with striking details. The label has been featured on the cover of Croatian Grazia and Diva magazines and on the pages of British Vogue, Croatian Elle and Croatian Grazia. In 2013 Selma Štrkljević Mravak presented her brand at one of the most important design exhibitions in Croatia, Dan D, where she exhibited the collection „Connection“ made in cooperation with young and prominent Croatian designer Vedrana Mastela. In 2014 Selma was chosen among 49 designers form 21 countries to participate in the exhibition Complete Parts in Shin Gallery at Manhattan,New York. In 2014 Little Wonder also exhibited at the Month of Design in Ljubljana, at the Brands and Signs exhibition.