KRUG diary - We are fans of

We are fans of...

...A whole lot of amazing people, but we don't wont to bore you in any way with non-relevant information about how big fans we are of our mothers or the awesome invention of Netflix, so we will only share our absolute top favourites in the fashion industry.

We love how sustainable fashion has become increasingly important in the industry. It is not only necessary for us as consumers to notice the need for more sustainable practices in the fashion industry, it is crucial for the trendsetters, the brands with high impact on the industry, and the people working in the industry in general to notice this need, and most important to act on it. Although the industry has been aware of the low sustainability that has been going on for decades, since fast fashion got a hold of the industry, they have done little or none to increase the level of sustainable practises. We therefore applaud everyone trying to make the industry healthy again, and we acknowledge our part of this movement as well.

In fact it is thought that designers influence about 80-90% of the environmental and economic impact of a product. 

Here comes our top 7 we love to follow


We applaud the blogger Jen Brownlie on her simple approach to sustainable living. She inspires with her tips and tricks, which we can all imitate and bring into our own lives. She is out there, and doing it all in a very natural way, a very personal way, and it makes her so likeable and trustworthy. We love Jen Brownlie. Check out her blog Tartan Brunette.  


Nikki Stear kicks ass with her blog, and well, yes... she is just kicking ass in general. She shows that you can still be fashionable and chich although you go the eco-friendly way. We definitely think so as well! She even founded the Live Eco Remake Design Challenge, which is a sustainable design competition where students and emerging designers are being challenged to create mainstream clothing and objects, but the important sidekick of this competition is that they have to do this in a sustainable manner adhering to sustainable design principles and eliminating waste in their production methods. Go check out her newest thoughts on sustainable eco-friendly fashion on her blog Live Eco


Summer Edwards is committed to the work of social change. She covers a broad spectrum of topics in the sustainable industry with her main focus on social change for the better. It is obvious that she has done a lot of research that has enabled her to write such alluring, inspiring stories. We are in particular drawn to her blog about slow beauty and why we should buy sustainable fashion. Read her latest stories right here on Tortoise & Lady Grey.    


Kasi writes about ethical fashion for the mainstream consumer, and she really has something to tell. She used to work in luxury fashion marketing, but she got burnt out on the extreme highs and lows of luxury and fast fashion. She investigates, critique and add meaningful reflection to the fashion conversation. She gives the industry back the intellect it truely deserves.Read about her findings on her blog The Peahen.  


Kate Arnell is all about going green; organic/Biodynamic, Zero Waste, Eco, and Sustainable. She is genuine, and she really just wants to share her knowledge and discoveries with you. She thinks cradle to cradle, instead of cradle to grave. Read about her discoveries on Eco Boost - ´cos green looks good on you. 


This blog is full of stylish ideas, that make it easier for you to start a greener way of life without having to compromise on style. The editors idea with the blog is not to dramatically change your lifestyle, but it's about making small changes to our mindset in the way we view and buy products. She nails it by saying that it’s all about small little steps to stop wasting so much, and to start investing in our future. Instead of buying tons of clothes for a cheap price, throwing most of it out again the year after, we should rather buy qualitative clothes that will last, maybe not forever, but for a very long time. Read more on the The Eco Style Editor.


Last but not least we have our eyes on Strawberry Earth. They inspire you to make social and green choices, and they cover a lot of influential green fashion events. Read about all the latest green inspiration from Strawberry Earth.  

We hope you enjoyed reading this post, and got a lot of new inspiration from these creative, green, eco-friendly, and sustainable bloggers. 


Connect with us on social media #krugstore



Anne Cathrine Lind Ceni

Online Marketing 

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